ASA Group Acquires Zito Backa Mill, Cementing Leadership in Serbia’s Grain Industry
ASA Group is proud to announce the acquisition of the Zito Backa wheat mill in Kula, Serbia – a key strategic move that positions ASA Trading as the largest grain trader, storage operator, and milling group in Serbia.
This acquisition builds on the Group’s successful track record in the region, following the purchase of the Zitoprodukt mill in Backa Palanka in 2018. With this latest addition, ASA Trading significantly strengthens its market position and production capacity across Serbia and the broader Southeast European region.
Founded in 1916, Zito Backa has over a century of milling heritage and is widely recognized for its quality and reliability. The facility was reconstructed in 2013, expanding its product range and modernizing operations. Today, it boasts a daily flour production capacity of 220 tons, along with a grain storage capacity of up to 50,000 tons. Zito Backa is also a Gold Medal winner at the Novi Sad Fair for its specialized flours – a testament to its long-standing commitment to quality.
“This acquisition is a natural step in ASA Group’s long-term strategy to expand in key sectors across the region,” said Eldin Hadziselimovic, CEO of ASA Group. “Zito Backa brings together a strong tradition, an excellent reputation for quality, and strategic production capabilities. It perfectly aligns with our vision to scale both regionally and internationally in the field of stock commodities.”
ASA Group continues to diversify its portfolio across Southeast Europe, with active developments in date and olive production in Morocco and Turkey, as well as renewable energy projects in Bosnia and Herzegovina, including solar power plants in Bosanski Petrovac.
With this acquisition, ASA Trading is now uniquely positioned as the leading integrated player in Serbia’s grain sector, with unmatched scale in production, storage, and distribution – and a clear ambition for continued growth.
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